Thursday, 30 August 2012

30th Aug 2012 Broadway Of China

Aug 30
I once went to Broadway in America, from Spain, for no other reason than to see and experience this world known place in New York, where the most famous theatres in the world are concentrated and there are more stars than in the sky. Just like the time I moved to live in the West End of London, shortly before that, purely to be right in the middle of the renowned Theatre Land, for exactly the same reason. I am that much of a theatre fan. Always have been and forever will be.

The actual construction of this ambitious project started in 2009. It's a copy of the successful model of the entertainment industry, centralizing all spectacles, theatres, music and concert halls, cabarets, and night clubs in the centric area of the city, the Broadway of New York and the West End of London. The Initiative has a name: the Nederlanden family, owner of several theatres in the mythical Avenida New York, like Gershwin, The Palace or The Marquis. Now the Nederlandens are trying to reproduce the same schema in Pekin, with the cooperation of the Chinese Shibo Investment Holding.
 
The media in China baptised the project as China Broadway. This will include the construction of a great theatre with capacity for 2,000 people, and 30 more to seat between 300 to 500 spectators each. In this zone, there are also hotels, commercial centres, restaurants, office buildings and parks. The objective is to capture theatre goers and entertainment seekers, those who wouldn't mind taking a plane to cover thousands of kilometres, just to see their favourite shows or attend a special premier.

The promoters are quite confident that the inauguration would be as scheduled for 2013 with a big bang. It's planned that there would be 100 musicals per year, which equals to an average of 3 new production in each. Even though there's not yet official programming, some popular titles for the inauguration are already in the air: a contemporary version of Aida of Verdi, the works of The Lion King, and The Beauty and The Beast of the Disney factory.
 
The promoters and organizers wish this project to form a triangle with Broadway in New York and West End in London. Throughout the history of those 2 places, each time a New York production is staged in London, at least a couple of American actors will be in it, and a few British actors would complete the cast and, also, vise versa. It's expected that, after America and London, the plays would complete the circuit in Pekin. Or those initiated in Pekin would go round to London then New York.

I have to begin planning too, and saving, to do the rounds!
 

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