
I noticed another much used phrase recently, on newspaper articles, group debates, radio broadcasts, casual conversations ... that somebody or something ' ... died, or is dying, of success'.Suddenly anything and everything that has been successful seem to run the risk of dying of it! How this actually kills nobody has elaborated, but the phrase has become so in Vogue that it hangs on everybody's tongue; you can almost see it permanently on the ready to pop out.
Maybe it has always been there but I was not aware of until recent months; can't pin-point exactly when though. A film, a concert, books, an author, a politician, Formula 1, a football match, a supermarket ... could be anybody or anything. It gives the impression that it's an epidemic, that if one doesn't take the utmost caution, it would actually kill you, because to resuscitate after you die is an extremely complicated business.
There's this other danger, isn't there, following the same theory, that the cliche itself, being so successfully popular, would die soon enough, precisely because of it's success. That's how cliches run their course, a passing fad, until some other cliches are born, taking the place of the ones on the slippery slope and die.
Disturbing news I read today: There is more money being spent on breast implants and Viagra today than on Alzheimer's research. This means that by 2040, there should be a large elderly population with perky boobs and huge erections, with absolutely no recollection of what they are supposed to do with them.
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