Sport & Plastic With Grace

It was quite unimaginable, 25 years ago, the novel idea of the prestigious firm Swatch, incorporating plastic for the production of their watches. It wouldn't go down well at all with their high profile long and well established.

Today, nobody could doubt the efficiency of this humble material, at that time made the watchmakers and designers shaking their heads incredulously. It has since become indispensable material now, especially for their more sporty lines.

The genius idea came from NIcholas G. Hayek, at present the ministration and delegated consultant of the Swatch group. To celebrate their 25th anniversary Swatch launched a new line of sports watches, made of plastic of course, denominated Chrono Plastic Collection. There are 6 newly designed models, of black and white, or with rubber face and strap, in orange, yellow or turquoise blue, that incorporated to the more than 6 million different models they had put on the market during these 25 years. Quite an astounding number of watches don't you think?

This collection is inspired in the free-running or Parkour, a new practice in which one runs round the city route overcoming pre-set obstacles in the fastest time possible; not just that, but the most graceful way and with harmonious movements. I think I could manage these requirements minus the running bit!!!

This new sport is oblivious of social class, ethic or sex origin, the objective of Swatch to diffuse and spread with the new collection of watches. Okay, all that is understood. The trick is how to run very fast and looking graceful at the same time?

Tags:Sport,Plastic,Watch

Tags:

• Current Mood: artistic