
During
the last Mobile World Congress in Barcelona, numerous novelties in the
new range of mobile phones were presented and exhibited - ecological
phones, intelligent phones, stunning new features and functions of all
sorts, including possibility of universal charger up to a year, even
with solar back to be E-co friendly and energy saving, etc. etc. The
only thing they can't do is make you coffee. We are all fascinated by
the high technology in all aspects, esthetic, functionality, capacity,
convenience of all in one sufficiency and more.
But of all that mind boggling phones available, there are still people, in fact a great number of them, who are interested in a simple phone, easy to use and with big letters, not just for the old but the poor sighted. The crisis, relating with something positive too. If not, no matter. It is still helpful to have the sector bear in mind that there is a sizeable market out there they have but totally neglected. The vast number of people who are not so young or active in the business world, the handicapped, the not so technologically capable, seniors and pensioners who now lead a simple life, but need to communicate for necessity, emergency, or simply to socialize. All they want is a reliable mobile phone, easy to use, comfortable to carry around, so simple that they can find the button in the dark, to call and to receive calls and simple SMS. And, economical.
I can see myself amongst that category of users too. I need the technology to make my life simpler, not to complicate it. I don't mind this type is generally considered as only for the old or disabled. I have no problem being one or the other; that of old age is better to reach it than not, and as to incapacity, well, we all have some don't we? Even though socially we are not so considered.
It just seems to me that the potential clients for that type of simple but functional mobile phones extends to a public much bigger than the industry seems to realize. There's a sure market not to be disdained and overlooked. For the extra multi-functions one can also carry another little gadget for a particular purpose of the day or journey. I can't believe everybody uses all the dozens of functions every single day. I bet one of the obsessions is that most don't want to be thought of as square, not hip, not cool, not fashionable and, almost an insult, Tech-ignorant.
It's like me with my high heels. Not because they are comfortable or functional, not at all, more on the contrary. Just my obsession. At home I am barefooted a lot of the times, or in old and comfy slippers.
Current Mood:
Chipper
Chipper
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