Close
to the coast of Peru, swim thousands of millions of sardines and (live)
anchovies, greasy and smelly little fish but very rich in nutrients
like acid omega-3. Many are captured, chopped up or ground and used as
alimentary feed to bigger animals. Some of these are kept for a more
elevated destiny They are transported, purified, and served as part of
breakfast in America, in the form of orange juice - cardio-healthy
Tropicana, and in the bread Wonder Headstart. These products promise
health benefits of valuable fish oil without it's odour or taste (in
truth, without the fish).
According to medical and health experts, ingesting such fish oil rich in acid grease omega-3, increases greatly the cardiovascular protection and improve neurological development in children. "Most people don't eat salmon or sardine twice a day as a rule, but they do daily drink at least one or two glasses of orange juice, if it doesn't taste fishy yet has all it's benefits." said Ellie Halevy, director of marketing of Tropicana, a branch of PepsiCo.
The
fish enriched orange juice is only one of the newest examples of food
companies trying to compete in the sector, to capture the more and more
health conscious customers. Long existed products include ginger ale
with extract of green tea added, bacteria of yogurt in sauces, beetroot
in powder form in peanut butter, etc. Many more other products are in
the experimental developing phase like cheese capable of destroying
intestinal parasites, and ketchup that regulates the digestive system
...So what you see and what you eat are likely to be totally different things. I am not quite sure yet how I feel about all these.
Current Mood: 
Contemplative
Contemplative
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